Born and raised in the legendary Lambrate, Nico - affectionately named 'Gonzo' by his peers - is a bipolar bear in a human body. Unlike other bear species, Nico prefers to live in packs. His strong social attitude makes him suitable for any sort of working team, art collective, or pirate crew. Creativity is his natural habitat, in which he moves with agility thanks to the Adidas tracksuits that cover his body. Poor hunting skills force him to use his wit to satisfy his need for pizza. Over the past decade, Nico has grown in the advertising jungle spending time with some of the most extraordinary specimens in this environment. Spotted by major creative awards such as Cannes Lions, Clio, Eurobest, Epica, and New York Festival; Nico is still on his road to evolution.