My career began winning the Giovani Leoni (Italian Young Lions) while I was a student at Accademia di Comunicazione. I joined TBWA\Italia in 2010; four years later, I had the opportunity to work in London for Ogilvy UK and Saatchi & Saatchi. In 2017, after a year as Creative Director of a tech company in Colombia, I decided to return to Italy and become a freelancer, working with ad agencies such as DDB, DUDE, DENTSU, and ALKEMY, among others. Meanwhile, I've received recognitions at Cannes Lions, NYC Festival Awards, ADCI Awards, Oneshow, Epica, Eurobest, and more. In 2018, I served as the Executive Creative Director of H48, the best digital content agency of that year. In 2019, feeling nostalgic for classes, I returned to Accademia di Comunicazione, this time as a teacher. In 2020, I founded VICEVERSA Studio, a collaborative and activist creative studio focused on social impact communication and cultural projects. In 2024 I took the role of ADCI Local Ambassador in Puglia.